Reuters reveals Netflix goes to ‘Tollywood’ and beyond for much-coveted growth in India

Entertainment & Lifestyle

Reuters mentionted that Netflix, which has lagged behind in streaming in India, is now keen to tap into the South Indian market. Netflix has a range of Indian films in various regions to stream, but for TV series – key to keeping viewers loyal to its platform – it has only a few hit Hindi shows and no TV shows in regional Indian languages. The US company has greenlit at least six TV shows in South Indian languages ‚Äč‚Äčthis year, aggressively chasing deals in Tollywood, as the Telugu film and TV industry is known, as well as the Tamil film and TV industry.

Article tags

Topics of interest: Entertainment & Lifestyle

Type: Reuters Best

Sectors: Media

Areas: Asia

Countries: India

Types of victory: Total Coverage

Story types: Human interest / Trait

Media types: Text

Customer impression: Important regional history

Previous post Diontae Johnson’s first touchdown since 2021 lifts Steelers over Titans
Next post ‘The Daily Show’ reveals that Chelsea Handler, Leslie Jones and John Leguizamo will be guests

Leave a Reply

Your email address will not be published. Required fields are marked *