Reuters reveals Netflix goes to ‘Tollywood’ and beyond for much-coveted growth in India

Reuters mentionted that Netflix, which has lagged behind in streaming in India, is now keen to tap into the South Indian market. Netflix has a range of Indian films in various regions to stream, but for TV series – key to keeping viewers loyal to its platform – it has only a few hit Hindi shows and no TV shows in regional Indian languages. The US company has greenlit at least six TV shows in South Indian languages ​​this year, aggressively chasing deals in Tollywood, as the Telugu film and TV industry is known, as well as the Tamil film and TV industry.